The Atelier. Alterations and dry cleaning. Opened March 2026 in the old Monk Thrift space.
What this is
People stop at the window and ask whether it's a plant shop, a concept store or a dry cleaner.
It is all three, and it began as a laundromat. Avenue B opened in 2024 with washing machines at the front and plants growing through everything else. In March 2026 a second shop opened two blocks away on East 3rd Street, in the old Monk Thrift space. That one is the Atelier: the tailor, and the dry cleaning.
Laundry still pays for the building — the owners call it the milk and bread. Tailoring is the part that is growing, and it is what the Atelier was built for.
Everything is arranged by phone.
Six things we do
01 / 06
Alterations
Hems, take-ins, zippers, linings, a jacket that has never sat right on the shoulder. Bring it to the Atelier on East 3rd and the tailor looks at it with you wearing it, not flat on a counter.
AlterationsPriced at the fitting, once the tailor has seen the garment on you.$10 – $150+
Suits, coats, silk, and the dress you would rather not hand to just anyone. Cleaned with biodegradable solvents. Most people drop alterations and dry cleaning together — it is the same counter.
Dry cleaning, per itemDepends on the garment. A shirt and a beaded gown are not the same job.$4.50 – $75
Two kinds, and almost nobody knows there are two. The Laundry Clinic is the specialist one. The Signature is wash-dry-fold done to your instructions. In before 11am comes back the same day.
Laundry Clinic15 lb minimum.$3.25 / lb
La La Signature, drop-off10 lb minimum.$2.50 / lb
La La Signature, pickup & delivery15 lb minimum.$2.60 / lb
The plants are not set dressing, they are for sale. Monsteras, pothos, trees, and whatever came in that week. This is the reason people stop at the window and ask what the shop actually is.
La La Maids cleans apartments and offices — deep cleans, routine weekly or bi-weekly, move-in and move-out, and the morning after a party. Green products if you ask for them.
Both shops can be taken privately. Brands and production crews use them for shoots and events — the plants, the light and the tile are already there and nothing has to be built. Call with your date.
They are different services, not different prices for the same service. Most customers only ever meet one of them.
The Laundry Clinic — $3.25 / lb
The specialist service. The other shop calls it the laundry doctor. Stain treatment, delicate care, separates, air drying, specialty soap and lint removal. This is the one for the pieces you would otherwise give up on. Two packages: Natural Care, and Colour & Shape Care.
Minimum15 lb
La La Signature — $2.50 / lb
Regular drop-off, done to your instructions rather than ours. Separate the darks, hang dry, low heat, softener or none. Add-ons if you want them: separate wash, double cycle, hand wash, vinegar boost, stain treatment, white clinic, sneakers.
Drop-off minimum10 lb
Pickup & delivery15 lb minimum.$2.60 / lb
Two shops
Two blocks apart, and they do different things.
La La Laundry — Avenue B
180 Avenue B, New York 10009
Laundry, self-wash and the plants. Opened 2024.
Mon–Fri 7:30am – 9:00pm
Sat–Sun 8:00am – 8:00pm
Self-wash, Mon–Fri 7:30am – 7:30pm
Self-wash, Sat–Sun 8:00am – 6:30pm
La La Laundry × Atelier
97 E 3rd St, New York 10003
The Atelier. Alterations and dry cleaning. Opened March 2026 in the old Monk Thrift space.
Mon–Wed, Fri 8:00am – 7:00pm
Thursday Closed
Sat–Sun 9:00am – 8:00pm
Why it costs more
Good things take time.
The soap is Aromic — no dyes, no chlorine, no parabens. The dry cleaning runs on biodegradable agents rather than harsh solvents. The tailor measures a garment on you rather than guessing at it on a counter.
None of that is faster. None of it is cheaper.
Questions
Asked at the counter, answered here.
Where is La La Laundry?
There are two shops in the East Village. 180 Avenue B is the laundromat, self-wash and plant shop, open Monday to Friday 7:30am–9pm and weekends 8am–8pm. The Atelier is at 97 East 3rd Street for alterations and dry cleaning, open Monday to Wednesday and Friday 8am–7pm and weekends 9am–8pm, closed Thursdays.
How do I place an order?
By phone: 212-529-8886. Laundry, dry cleaning, alterations, cleaning and private hire are all arranged on that number.
How much does laundry cost?
Wash-dry-fold is $2.50 per pound dropped off, with a 10 lb minimum, or $2.60 per pound with pickup and delivery and a 15 lb minimum. The specialist Laundry Clinic service is $3.25 per pound with a 15 lb minimum.
Do you do same-day laundry?
Yes. Anything picked up before 11am comes back the same day.
Do you do alterations?
Yes, at the Atelier at 97 East 3rd Street. Alterations run from $10 to $150 and up, priced at the fitting once the tailor has seen the garment on you.
How much is dry cleaning?
Between $4.50 and $75 per item, depending on the garment.
Is the cleaning eco-friendly?
The dry cleaning uses biodegradable agents and eco-friendly solvents. The laundry soap, Aromic, contains no dyes, no chlorine and no parabens.
Can I buy the plants?
Yes. They are stock, not decoration, and they are sold at 180 Avenue B. Stock changes week to week, so call and ask what is in.
Do you clean apartments?
Yes. La La Maids does deep cleans, routine weekly or bi-weekly cleaning, move-in and move-out, after-party cleaning, offices and short-let turnarounds.
Can the space be rented?
Yes. Both shops are available for private events, photo shoots and productions, quoted per booking. Call 212-529-8886 with your date.
How to start
Everything here starts with a phone call.
Call 212-529-8886180 Avenue B · Mon–Fri 7:30am–9pm · Sat–Sun 8am–8pm